Motion Design has become a popular field in mediadesign branch. However what is the interesting thing about that kind of information brokerage?

Everywhere around us is motion. In animated billboards, on big screens at the train station even the safety instructions in airplanes are animated. But how became motion design that popular? The concept behind is that every person has just a given amount of capacity to notice information. In a video you want to teach him as much as possible. In motion design it works really good due to the fact that you reduce the visuals to their simplest forms. Like this the viewer focuses on the interplay between the elements, rather than on themselves.

I think it’s much easier to notice information from a short motion spot than a long text with images.

„The message is not so much consumed as it is owned.“

Source: http://www.creativebloq.com/graphic-design/discover-language-motion-design-11410269