It works like this:
Scan from your receipt -> see how much plastic you have bought -> get points for less plastic -> get awards / coupons / gifts (paper bags etc) / maybe little games
It can be use in big shopping malls like Europark or little shops / supermarkets
What we need:
structure, design (Icons, App, Coupons, Awards), prototype
Who is the target group and what is their purpose?
(Young) adults 15-50 years old, improve the environmental footprint
Why do they need rebranding?
It’s easier to get people using less plastic when it’s more fun and you can get rewards
What are your group objectives?
Doing something for the environment makes you feel better
Who is your target market?
Visitors of clothing stores and supermarkets
What does the audience want?
Getting free products/ coupons, awards.. Feel better, do something for the environment
What do the competition do?
We don’t have a real competitor, just some markets which sell much plastic (fruits in plastic etc) when you want to buy it you have to take the plastic, there is an app where you get coupons by using reusable bags but it’s not that extensive like we want to do it
What has been done in the past?
Clothing store: buy a paper bag or get no bag
Supermarket where you borrow glas (get noodles and stuff like that in it) and bring it bag -> looks better and is friendly to the environment but very heavy to old people
What special requirements exist?
Stores must cooperate, need enough users to make it work, designers for special paper bags and awards
What existing solutions are available?
App which reminds you to use a recyclable bag when you are near to a store, app where you can get coupons when you use a reusable bag at a whole food market
Practical and technical restrains?
Shops dont want to cooperate
