„Personality influences our decision-making process, it can be a powerful tool in design.“

It’s important to work like there is a human and not another computer on the other end on a design. Because in the end there are always humans and it’s so necessary to bring personality in your design. It makes the human-to-human communication easier.

„Personalities serve as the platform for emotional connections.“

When you start a design project you always think about the target group first. Define them and try to think the same way they would do. What would they wish to see in your design? Try to reach them with your design however introduce your own personality in your design too.

Source: Personality in Design